How PR professionals can leverage the rise of short-form video
Short-form video is reshaping news consumption globally, offering authenticity, convenience, and diverse perspectives for younger audiences.
The news agenda is in your pocket – are you ready to deliver?
How newsrooms use social media trends to shape stories and why PR pros must adapt, spotting trends to stay relevant and shaping stories for native formats.
Buried alive: Why we’re obsessed with the hidden community trope
Unveiling the truth beneath: Why are we obsessed with hidden community stories, and what do they reveal about our deepest fears and desires?
The human side of fictional killers
How the ruthless assassins like the Jackal or the Black Doves killer can become unforgettable and, yes, sympathetic icons of chaos and control.
How a Bucket shaped detective fiction’s greatest traditions
Charles Dickens’ Inspector Bucket in Bleak House revolutionised detective fiction, introducing key tropes like methodical sleuthing, fairness, and psychological reveals.