The CORE principles of changing a workplace culture
Discover how the CORE Principle and high standards can transform leadership, boost accountability, and create a winning culture.
Why unSmart goals are worse than no goals at all
Unrealistic goals don’t just fail – they harm productivity, stifle innovation, and demoralise teams. Smart goals drive real progress.
Master the Attention Economy like Trump (without the controversy)
The Attention Economy rewards bold, engaging messaging. Here’s 8 ways PR pros can adapt Trump’s tactics – ethically and effectively.
7 ways your business can catch the attention of AI search engines
Your website may not be the gatekeeper to brand or content any more. AI search means you may need to rethink your content strategy.
The missing link: How content creators can turn information gaps into opportunities
Audiences are tuning out due to information gaps. Here’s how savvy PR pros and content creators can fill the void and capture attention.
How PR professionals can leverage the rise of short-form video
Short-form video is reshaping news consumption globally, offering authenticity, convenience, and diverse perspectives for younger audiences.
The news agenda is in your pocket – are you ready to deliver?
How newsrooms use social media trends to shape stories and why PR pros must adapt, spotting trends to stay relevant and shaping stories for native formats.
Buried alive: Why we’re obsessed with the hidden community trope
Unveiling the truth beneath: Why are we obsessed with hidden community stories, and what do they reveal about our deepest fears and desires?
The human side of fictional killers
How the ruthless assassins like the Jackal or the Black Doves killer can become unforgettable and, yes, sympathetic icons of chaos and control.
How a Bucket shaped detective fiction’s greatest traditions
Charles Dickens’ Inspector Bucket in Bleak House revolutionised detective fiction, introducing key tropes like methodical sleuthing, fairness, and psychological reveals.
The Old Man and the Sea – yes, but what does it really mean?
Explore the symbolism behind Hemingway’s The Old Man and the Sea and discover the profound messages hidden beneath the simple tale.
Why The West Wing pilot is perfect in every way – except one
From the iconic “walk and talk” to President Bartlet’s grand entrance, here’s why The West Wing pilot remains a TV masterpiece.
Review – Bitch Boxer bruises hearts
A fierce solo turn anchors this punchy drama about grief, grit and the fight for Olympic glory in Leytonstone’s shadow.
Review – Bird Grove tells a tender tale of genius rising
Alexi Kaye Campbell’s drama traces Mary Ann Evans’s rebellion, setting the future George Eliot against faith, family and convention.
Review – The Virgins leaves the bathroom door ajar so we can hear the girls talk
Sharp, funny bathroom scenes shine at Soho Theatre, but thinly written boys and lopsided pacing drain energy from a hyped Gen Z sex comedy.