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Review – Rob Auton’s shamanic optimism brings warmth to winter nights

Review – Rob Auton’s shamanic optimism brings warmth to winter nights

by Giles Broadbent | Feb 5, 2025 | Stage

A whimsical, poetic journey through life’s oddities, Rob Auton’s show mixes offbeat humour with moments of deep sincerity and boundless curiosity.

Why unSmart goals are worse than no goals at all

Why unSmart goals are worse than no goals at all

by Giles Broadbent | Feb 3, 2025 | Management & Leadership

Unrealistic goals don’t just fail – they harm productivity, stifle innovation, and demoralise teams. Smart goals drive real progress.

Master the Attention Economy like Trump (without the controversy)

Master the Attention Economy like Trump (without the controversy)

by Giles Broadbent | Jan 30, 2025 | PR & Marketing

The Attention Economy rewards bold, engaging messaging. Here’s 8 ways PR pros can adapt Trump’s tactics – ethically and effectively.

7 ways your business can catch the attention of AI search engines

7 ways your business can catch the attention of AI search engines

by Giles Broadbent | Jan 27, 2025 | PR & Marketing

Your website may not be the gatekeeper to brand or content any more. AI search means you may need to rethink your content strategy. 

The missing link: How content creators can turn information gaps into opportunities

The missing link: How content creators can turn information gaps into opportunities

by Giles Broadbent | Jan 23, 2025 | PR & Marketing

Audiences are tuning out due to information gaps. Here’s how savvy PR pros and content creators can fill the void and capture attention.

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