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9 things Western storytelling never warned you about

9 things Western storytelling never warned you about

by Giles Broadbent | Nov 23, 2025 | Story

Discover how non-Western story traditions – cyclical, communal and porous – can expand your writing beyond the usual linear arc.

The spark is in the space between characters

The spark is in the space between characters

by Giles Broadbent | Jun 3, 2025 | Story

Great stories live not in the characters themselves, but in the relationships – the charged, shifting dynamics that bind or break them.

How PR professionals can leverage the rise of short-form video

How PR professionals can leverage the rise of short-form video

by Giles Broadbent | Jan 20, 2025 | PR & Marketing

Short-form video is reshaping news consumption globally, offering authenticity, convenience, and diverse perspectives for younger audiences.

The Last Of Us: How come we still love Joel despite what he did

The Last Of Us: How come we still love Joel despite what he did

by Giles Broadbent | Apr 10, 2023 | Blog

We examine the epic last episode of Season One of The Last of Us and ask how the writers created a sympathy for a character who is capable of so much destruction and bloodshed.

Master the art of storytelling with these 5 simple Cs

Master the art of storytelling with these 5 simple Cs

by Giles Broadbent | Jan 4, 2023 | Story

Use these 5 Cs to create a compelling story from sequences or scenes. Plus, there’s a bonus 2 Cs if you want to better understand storytelling. Storytelling is a powerful tool for engaging and captivating an audience. Whether you are writing a novel, screenplay,...
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