Supporters of the “15-minute city” movement aimed at changing the nature of the town have been left stunned by a rival proposal that that would undercut their goal by a whole minute.

“We believe these lazy 15-minute swindlers lack the ambition to truly to revolutionise city life,” said a spokesperson from a shadowy group calling itself the “14-Minute City Slickers” or 14MCS.

The original 15-minute city lobby is pressing for walkable urban landscapes where essential shops and services are sited close to homes, avoiding the need for cars.

(They long to be) close to you

In a grainy video posted to this newspaper’s offices, the spokesman, draped in 14MCS colours, said, “What these 15-minute slaterns are not telling you is that these services could be closer. We demand as a basic right, the 14-minute city.

“If we were to cut 60 seconds off a trip to the doctors, we calculate we could save upwards of a dozen lives a year in north of the town alone.”